The selective avoidance of threat appeals in populist political ads: an implicit cognition approach using eye-tracking methodology.
Paper presented at the 13th International Conference on Research in Advertising (ICORIA), June 26-28, Amsterdam, The Netherlands.
Vortragende: |
Matthes, Jörg Marquart, Franziska Wonneberger, Anke |
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Datum: | 2014 |
Vortragsart: | Vorträge auf Fachtagungen |